Coal, it rocks! Brought to you by... kids. WTF

Ok, this site, information-wise, probably isn't that bad. I'm sure they have lots of good points to make about the progress we've made on cleaning up coal burning pollution. But why do they have middleschool kids pushing their agenda? Does anyone else find it kind of creepy hearing stats and "facts" being spouted off by a bunch of 12-year-olds?